In consecutive interviews, aired on every major nightly news programme, the Republican presidential candidate turned the tables on the Obama campaign, accusing it of spreading “false, misleading and dishonest” information about his departure from the firm.
The rare media blitz from the usually press-shy candidate underscored the scale of the crisis engulfing his campaign since the publication on Thursday of reports cast fresh doubts over his version of events.
Mr Romney has long maintained that he quit the company in 1999 to run the winter Olympics in Salt Lake City, remaining only the nominal head of the company until 2002 when a transfer of leadership was completed. That claim was later support position by a statement from the company.
But the row took a new turn on Thursday after it emerged that Mr Romney had testified to the Federal Election Commission that he had attended board meetings at the Boston-based company up to 2002 – information intended supported his claim to residential status when running for Massachusetts governor.
The Obama campaign has seized on the issues, arguing that the former Bain boss can be held politically responsible for outsourcing and bankruptcies at companies invested in by Bain after 1999. The stakes were raised further when a fact checking organisation declared that Mr Romney could be guilty of a felony if he gave conflicting accounts of his true role at Bain to federal electoral and financial institutions.
In his interviews, Mr Romney angrily dismissed claims of untruths or inconsistencies and turned the line of attack back onto Mr Obama, accusing his campaign of outright lying.
“The president needs to take control of these people,” Mr Romney said. “It’s beneath the dignity of the presidency.” He stood by his claims to have left Bain Capital in 1999, saying “I had no role in the running” of the firm after then, despite remaining its sole shareholder.